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Case - Promyidi

ProMyidi
кейс
Manufacture and online store of cosmeceuticals.
An online store of cosmeceuticals. This is cosmetics that combine pharmaceuticals and medical cosmetics.

ProMyidi was already our SEO client at the time of ordering the website. The old site had exhausted itself both from a technical and marketing point of view.

It made no sense to invest in the old site anymore.
pro-myidi.com
Послуги
  • UX/UI design
  • Site development
  • SEO promotion
  • PPC advertising
  • End-to-end analytics
Objective
  1. Rebranding
    • Develop a new corporate style
    • Retain the primary colors of the brand
    • Make it more modern
  2. Functional
    • Expand the functionality of the store
    • Develop elements of cross-sell, upsell, increase LTV
    • As a result, get a fully functional platform that will allow you to scale your business over the next 5-10 years
  3. SEO
    • When updating the site, the main task was to save all positions
    • After updating the site, get an increase in positions thanks to an increase in the quality of the site
    • Expand site structure to get more traffic = sales
  4. Advertising and analytics
    • Make end-to-end analytics that provide accurate sales data so that we can take into account ROI, ROAS of the site as accurately as possible
    • Improve advertising performance
    • Become a market leader in medicinal cosmetics in Ukraine
Project features

Project updates were carried out with a limited budget during the war in Ukraine, and it was decided to develop the website using the CMS WordPress.

CMS
WordPress & WooCommerce
Functionality
CRM OneBox integration
Analytics
Google Cloud &BigQuery
Home page

Two main tasks:

 

    • keep elements of the old brand
    •  
    • to convey that cosmetics have a therapeutic effect
    •  
    • give the brand uniqueness, so the first screen uses animation

 

Also, pay attention to the symmetry of all design elements

Catalog
Product card

We paid special attention to the product card, which is one of the most important pages. The first screen of the product page is divided into several parts:

 

  • In the header, you can find the page navigator and a dual title in both the site's main language and English
  •  
  • On the left, there is a brief description
  •  
  • In the center, you'll find a large product photo
  •  
  • On the right, there are interactive elements essential for making an order

 

Please take note of the following elements: "Selection of cosmeceuticals online," "What is cosmeceuticals?," the "Shipping" section, cross-selling and upselling modules, as well as a unique product card description.

Convenient
mobile
interface
We have developed an intuitive, logical, and user-friendly interface for all current devices.
Other pages
Корзина

Please note that the shopping cart is implemented in a side popup, which is very convenient on both mobile devices and large screens.

 

In addition, we added elements of cross -sale and upsale, which also significantly increased conversion.

Checkout process
Menu

Do you want 
to become 
the market leader 
in your niche?

Sergey Sukhoruchenkov
Owner Tempus Agency

We will help you increase your profits
by 2-3 times or more through a comprehensive approach and the right strategy.

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