Case - Promyidi
ProMyidi was already our SEO client at the time of ordering the website. The old site had exhausted itself both from a technical and marketing point of view.
It made no sense to invest in the old site anymore.
- UX/UI design
- Site development
- SEO promotion
- PPC advertising
- End-to-end analytics
- Rebranding
- Develop a new corporate style
- Retain the primary colors of the brand
- Make it more modern
- Functional
- Expand the functionality of the store
- Develop elements of cross-sell, upsell, increase LTV
- As a result, get a fully functional platform that will allow you to scale your business over the next 5-10 years
- SEO
- When updating the site, the main task was to save all positions
- After updating the site, get an increase in positions thanks to an increase in the quality of the site
- Expand site structure to get more traffic = sales
- Advertising and analytics
- Make end-to-end analytics that provide accurate sales data so that we can take into account ROI, ROAS of the site as accurately as possible
- Improve advertising performance
- Become a market leader in medicinal cosmetics in Ukraine
Project updates were carried out with a limited budget during the war in Ukraine, and it was decided to develop the website using the CMS WordPress.
Two main tasks:
- keep elements of the old brand
- to convey that cosmetics have a therapeutic effect
- give the brand uniqueness, so the first screen uses animation
Also, pay attention to the symmetry of all design elements
We paid special attention to the product card, which is one of the most important pages. The first screen of the product page is divided into several parts:
- In the header, you can find the page navigator and a dual title in both the site's main language and English
- On the left, there is a brief description
- In the center, you'll find a large product photo
- On the right, there are interactive elements essential for making an order
Please take note of the following elements: "Selection of cosmeceuticals online," "What is cosmeceuticals?," the "Shipping" section, cross-selling and upselling modules, as well as a unique product card description.
mobile
interface
Please note that the shopping cart is implemented in a side popup, which is very convenient on both mobile devices and large screens.
In addition, we added elements of cross -sale and upsale, which also significantly increased conversion.
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to become
the market leader
in your niche?
We will help you increase your profits
by 2-3 times or more through a comprehensive approach and the right strategy.